Sample giveaways for businesses

You can give away a product bundle to your audience to promote your products. For example, bringing related products together or creating a themed gift set bundle can interest your audience. Adding customer-favorite products and products that are not so popular can also be useful in promoting products.

You can announce the giveaway on your landing page or on social media to grab visitors' attention and encourage them to enter your giveaway! The Body Shop's giveaway on their Facebook page can be shown as a great example of this. The brand brings its products together in a goody bag, a cloth bag with a branded hashtag and logo on it.

This product bundling giveaway includes related products, and the offer is announced with an encouraging headline, "YOUR CHANCE TO WIN. In addition, the rules and details of the giveaway are given in an easy-to-read and short paragraph, which is an ideal one not to overwhelm your audience.

Seasonal-themed giveaways are the perfect way to celebrate the holiday season with your audience! You can organize seasonal campaign giveaways to increase user engagement during specific times of the year. If you have seasonal-themed collections or related products, include these items in your giveaway.

It doesn't always have to be related to the season, but if you have related items, you can take advantage of this too. For example, Maple Hill organizes a giveaway on Earth Day to celebrate this particular time of the year by emailing their subscribers. Clear product images of what is included in the giveaway are given, and the giveaway rules are stated clearly in this email example.

Considering that the brand has related products for this season, they give away their products and partner with another brand to include them too.

If you are active on social media channels, organize a giveaway to enhance your interaction there! Share-to-win contests can be helpful since people share your content on their profile, which will help you get new followers and potential customers.

If you consider a giveaway on social media, you can use branded hashtags. By doing that, you can increase your brand visibility. You can organize sweepstakes with multiple steps to take things to another level.

For example, Breville UK's Instagram account organizes a giveaway campaign for Easter and asks its audience to complete various steps to enter the giveaway.

The giveaway post includes an attractive image with provided products, season-themed elements, and a description with catchy language. Related emojis are used, and rules for the giveaway are given. Another way can be announcing your social media giveaway by sending emails to your subscribers to double your interactions!

You can encourage them to follow your social accounts and grow your audience by doing that. Snif announces its giveaway on Instagram through an email marketing campaign. The email starts with the headlines "Happening now on Instagram" and "giveaway," which are clear and to-the-point headline examples.

Giveaway products' images are also given, and minimal style is used in this email. As in this example, it can be useful to announce your social media giveaway campaigns through email to lead your audience to your social accounts.

As a small business, you can partner with influencers in your niche. Find influencers with an audience that is your potential customers and collaborate with them for effective results. Since these influencers already have an audience, you can benefit from them sharing your product's giveaway.

You don't have to find influencers that have millions of followers. Finding creators that have small audiences can also work. Consider your budget, your industry, and your target audience, and find relevant influencers that you can work with for your giveaway campaigns.

You can use TikTok, Twitter, or Instagram for influencer giveaways. As shown above, there are a lot of giveaways done by influencers on TikTok, and since these giveaways are mostly product bundles, you can partner with related influencers to include yours.

Thanks to influencers giving away products to their small or big audience, you can make your small business brand heard by your targeted audience. If you have a customer loyalty program, you can reward your loyal customers with giveaways. Organize exclusive giveaways for your loyalty members, and announce them on your marketing channels to encourage your audience to join your loyalty program!

Loyalty program giveaways can provide exclusive offers like special discounts, early access to a new product, or a gift set of your most-loved products. Try to get creative and show you appreciate your loyal customers for customer retention. For example, the famous brand Levi's organizes a capsule wardrobe giveaway for its member program.

The brand announces the giveaway by sending an email, and the email includes the details of the giveaway with brief explanations and eye-catching photographs. What people can win by entering the giveaway is also given towards the end of the email, and clear CTAs to enter the giveaway are added.

You can organize an exclusive giveaway that includes your products like this one for your loyalty program members. Cart abandonment is a significant problem, and reducing it might seem a struggle. However, you can reduce it by organizing giveaways tailored to your business needs.

Just as your visitors intend to leave your website, you can encourage them to stay by giving them a gift card! Using exit-intent popups on your website, you can show your gift card giveaway campaign to the right people at the right time. That way, people who want to leave might attend your giveaway, and you can win them back.

For example, show a popup like this one on your collection page to grab your visitors' attention. When visitors want to leave, you can offer them gift cards that can be used on specific cart amounts on their purchases.

By seeing that they won a gift card, people can keep on shopping, and you can reduce the cart abandonment rate of your small business! Collecting customer feedback and reviews might be a struggle for you as a small business owner.

But if you offer special discounts or gifts to those who leave a review or feedback, you can start collecting them with ease! Create an email marketing campaign asking your customers to leave a product review or feedback, and indicate that you'll give away special discounts, products, or free shipping coupon codes in return.

For example, you can display a popup like this one on your website and ask your visitors to leave their feedback to get a chance to win a discount. Keep your popup's description short and sweet, and use clear call-to-action buttons to encourage your visitors!

You might organize bigger giveaways like contests to collect reviews and feedback for sure. For instance, you can ask your visitors through email to share their reviews or feedback to enter your giveaway. They can enter these items into the scavenger hunt by sharing them on their social media pages.

When hosting an online scavenger hunt, you must create quality posts on your social media platforms. Leveraging an AI writing tool can help you create and plan content throughout the giveaway period.

You can use online quizzes to get a deeper look into the preferences of your target audience. When creating an online quiz, remember to keep your focus front of mind.

Then, pick the right kind of quiz for your customers. Your options could be a personality quiz, an educational quiz, or a knowledge-based quiz. It could even be a personal shopping quiz.

By asking questions in the quiz about what kind of products a specific customer prefers, you can personalize their shopping experience through your website. The result is a smarter platform that your customers feel comfortable on. Personalization is one of the easiest ways to build repeat customers, the backbone of profitability.

So where does the giveaway come in? They automatically enter your giveaway by simply filling out the quiz and providing you with this data.

Give them another entry if they refer a friend to take the quiz. Doing this doubles their chances of winning and encourages them to send more potential customers your way. Not all giveaways are part of a contest. Sometimes, rather than seeking out new customers, rewarding the ones you already have is best.

A customer loyalty program encourages someone who walks through your door and makes a purchase to come back. With every purchase, they earn points to redeem later for various prizes. Each time you do, you earn points that you can later redeem for menu items.

You can cash these menu items in quickly and earn something small like a four-piece Chicken McNugget. You can also save your points and cash them in for something more extensive like a Big Mac.

These are obviously massive companies, but small businesses like yours can take this concept and make it work.

Invest in a point-of-sale system that supports loyalty programs. You first share a post that has a blacked-out photo of one of your products. You then encourage followers to guess which product it is. All correct answers go into a random drawing for fabulous prizes. You can also play the engagement game with this one, requiring all entrants to follow your page and like the post.

That also has the advantage of forcing entrants to visit your website and click around your products to find the answer. Instead, their motives are more altruistic, and they want to do something nice for a friend. Instead, they should nominate a friend or family member who deserves it.

Secondly, the friend they nominate might not already be your customer. You can communicate this offer through a special email. Compile your elapsed customers into a dedicated email list that periodically sends them personalized marketing messages.

Reach out to the customer and tell them that you miss them. Offer them a free small gift if they come in and make a minimum purchase.

Small business owners should always network with other businesses. If you encounter another small business owner offering something relevant without being a direct competitor, look for cross-promotion opportunities. Consider offering a gift to their customers when they purchase from your new friend.

See if the other business owner will offer a free prize to your customers when they buy from you. This prize could be something as simple as a coupon or gift card. For example, a partnership with YUPLAY for a video game giveaway could be an excellent fit if your business operates in the gaming or tech industries.

Offering popular games or gift cards as prizes can attract a broad audience. This strategy can successfully promote engagement and loyalty towards your brand.

If these partnerships prove fruitful, your now overlapping audiences will look forward to your next joint promotion. Referrals make up the backbone of a strong business. Make an offer to your existing customers.

This giveaway program is common among health clubs or other subscription or membership-based businesses. Incorporating coupon giveaways can be an effective strategy when growing a small business. Coupons provide a win-win situation, enticing hesitant customers to make their first purchase while allowing businesses to showcase their products or services.

The allure of saving money is a powerful incentive to build trust with new customers and drive sales for your business. Custom Frame Store serves as an excellent example of this strategy. With the proper marketing and distribution strategy, coupon giveaways can generate buzz around your small business, expand your customer base, and foster long-term loyalty.

If you want creative ways to propel your small business forward, incorporating coupon giveaways like Custom Frame Stores can be an excellent addition to your marketing arsenal.

The average internet user sees far too many ads every day. As such, we as a people have grown numb to corporate messaging. Also, content is expensive to create. You must pay graphic designers, writers, and brilliant marketing minds to devise the messaging.

The logistics are a bit more complex for this prize, but results in a unique experience the winner will likely talk about for years! Here is an example from TIAA Bank, which allowed the winner to meet a Jaguars Draft pick and an invite to the Jaguars Draft Party.

If you really want to go big, give away one high-end product. This could be a car from a local car lot, a new wardrobe from a local clothing boutique, or a high-end electronic device.

While the prize might cost more, a higher end product drives more excitement which will increase the reach of your giveaway. You can also offer discount coupons or smaller products to second or third place winners.

To keep costs low, you could pair with a complementary business and host the giveaway together, like Catch did in their recent giveaway. This one is a little tricky, but can be done well.

The issue with offering something like an iPhone or an iPad is the quality of entries. Since these types of products have a mass appeal, everyone will enter regardless of whether they care about your brand or not.

But, they can work! Just make sure it aligns with the goals of your giveaway. For example, if you want to increase your email list fast, this is a good option. Not so much if you are looking for qualified leads. Because the value is high, you are likely to get more entrants. Since the prize is related to your business, you will get more quality entries.

Experiences are a fantastic way to ring in spring. After a few months of hibernating, most people are ready to get out of the house. An experience related to your brand is the perfect way to welcome in the warmer months.

For example, if you own a salon, offer a free blow out and tickets to a concert with backstage passes. If you own a restaurant, offer a free dinner with limo ride and tickets to the opera.

A local yarn shop could offer passes to a local knitting conference along with hotel stay. Offer tickets to see the local sports team, a play, concert, passes to a museum, or tickets to a local amusement park.

Giveaways are one of the most effective ways to grow your small business. Woobox makes it easier than ever to create effective giveaways, contests, polls, quizzes, and more.

Get started creating your giveaway now with a free Woobox account.

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Giveaway Ideas to Help Promote Your Business

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HOW TO RUN A SUCCESSFUL GIVEAWAY ON INSTAGRAM (Step-by-step Guide for VIRAL Giveaways) 🔥🎁

Photo Submission Contest Our first giveaway idea is one of the most fun campaigns you can host. A photo submission contest urges customers to Buy one get one free (BOGO) Host a quiz or ask a trivia question. People love to feel smart. Ask good giveaway questions and choose a winner of your giveaway from the right: Sample giveaways for businesses
















There giveawayd a few reasons giveaways Sample giveaways for businesses so effective. Ableton Live samples, it bbusinesses be best if you still considered some financial matters. The only cost you may have is Swmple price of Sample giveaways for businesses giveaway item. Create a custom luxury hamper that may include items like a bottle of top-shelf spirits, along with other luxury items like cigars or dark chocolates. A photo caption contest can bring out the creative side of people. UGC competitions get far higher quality entries as opposed to high quantities of entries — and the entrants are higher quality too. Skip to content Services Agency About Contact Log in Sign Up Book a strategy call. Hats or beanies. Source: Business Insider. You can also play the engagement game with this one, requiring all entrants to follow your page and like the post. Image Source: Jarritos. Compare that with the average value of a lead. That also has the advantage of forcing entrants to visit your website and click around your products to find the answer. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Examples include branded hoodies, gift cards, and personalized notebooks. The purpose of these gifts is to boost brand awareness, improve Some fun giveaway ideas include photo contests, hashtag contests, asking customers to share your post as an entry, or having customers tag 11 best giveaways for trade shows. Tote bags; Stree balls; Stickers; Power banks; Luggage tags; Candy and chocolate; Hand sanitizers; Bottle opener keyring; Lip Free item Free product with purchase Sweepstakes Sample giveaways for businesses
bottom of page. Sqmple here to learn more givveaways user-generated content. Sample giveaways for businesses giveaways are the perfect way to celebrate the holiday season with your audience! Offer tickets to see the local sports team, a play, concert, passes to a museum, or tickets to a local amusement park. OrigamiGlobe 1st May You should also measure the metrics to monitor how successful your giveaway was. Written By: Stacey Corrin Stacey Corrin. Small businesses often struggle to compete with larger companies in marketing and advertising. Below is our second to last idea. A Hashtag contest is where you ask people to post on social media using a specific hashtag during a certain time frame. This website uses cookies so that we can provide you with the best user experience possible. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo Give away potted plants or seed packets as a business giveaway. Customers can take home a little piece of nature to enjoy, and you can feel good Some fun giveaway ideas include photo contests, hashtag contests, asking customers to share your post as an entry, or having customers tag Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Sample giveaways for businesses
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If your target audience is children, you Cheap international food ingredients offer free dinner at a restaurant with a play busindsses. There are a buzinesses things to keep in businessee when running a businessds. In giveawasy, the CTA button "Enter to Sample giveaways for businesses is added to also lead customers to participate. Image Source: Instagram We probably need to mention that Ferragni was one of the first fashion and lifestyle influencers who today has over This could be, for example, asking them to hunt for Easter eggs around your website, so that they experience your brand through your website, you might offer mini or sample experiences of your products or services in person, for example if you attend events or in your shop or salon.

Summary of the Best 25 Giveaway Ideas: · Teddy Bears · Coffee Cup & Mugs · Gift Cards · Portable Charger or Power Bank · Stickers and Bum Stickers Photo contest Business giveaway ideas · Sweepstakes · Raffle · Photo contest · Surprise coupon · Quiz · Contest · Free product with purchase · Spin the wheel of: Sample giveaways for businesses
















Biveaways combining irresistible offers Free dental product trials witty questions, Sammple can encourage visitors to take the Sample giveaways for businesses action. So where does the giveaway come in? Sample giveaways for businesses Gift Baskets are an ideal way for your business to show your customers that you care about them and are willing to go the extra mile to make their shopping experience special. Pet portraits. This is a great way to get people wearing and promoting your brand in a fun and unique way. So, where do you start? A wine decanting set includes a glass carafe, aerator, and pour spout. A Hashtag contest is where you ask people to post on social media using a specific hashtag during a certain time frame. Just make sure to set a value limit. sends an email to its subscribers for their buy one get one free offer. Will Blunt is the founder of Sidekick Digital by Will Blunt - B2B Marketing Expert - Sidekick Digital , a publishing business that launches, manages, and grows brands with content marketing. If you're trying to increase sales, for instance, you might consider a free gift with purchase. You could promote the giveaway by sharing the best suggestions on social media as they come in. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Business giveaway ideas · Sweepstakes · Raffle · Photo contest · Surprise coupon · Quiz · Contest · Free product with purchase · Spin the wheel of Corporate Giveaways · personalized swag ideas · personalized swag ideas · Promotional Products from Amsterdam Printing · Flash Drive-Crystal with internal 3D Give away potted plants or seed packets as a business giveaway. Customers can take home a little piece of nature to enjoy, and you can feel good 1. Product Bundling Giveaway to Promote Products; 2. Seasonal Themed Giveaways to Celebrate Special Days; 3. Organize Social Media Giveaways; 4. Partner with Top 30 giveaway ideas · Offering a coupon code · Asking followers to participate in photo contests · Requesting captions for photos · Using a photo Corporate Giveaways · personalized swag ideas · personalized swag ideas · Promotional Products from Amsterdam Printing · Flash Drive-Crystal with internal 3D Sample giveaways for businesses
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Ofr Customer Giveaway Sample giveaways for businesses Discounted food distribution Full Bio. Samole issue with offering something like an givdaways or an iPad is the quality of entries. Photo Courtesy of BitOrb. Imagine what it would be like to do a behind the scenes, Charlie and the Chocolate Factory style tour of that brand…. And it provides the perfect opportunity for your team to show off their skills. Subscription box. Then you can pick the winner from all valid answers. By providing supplementary services, you can differentiate your business from the competition and attract new customers. The best thing about a dinner and a movie prize can be customized to your target audience. For event companies or entertainment venues, giving away tickets is the perfect prize that complements your business offering. Design an interactive campaign fully tailored to your brand. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards 5. Submit a Photo Contest. Photo contests are low-cost giveaway ideas for businesses that help you collect user-generated content and are a Give away potted plants or seed packets as a business giveaway. Customers can take home a little piece of nature to enjoy, and you can feel good Free product with purchase 1. Give away your own product or service. · 2. Collect user-generated content. · 3. Package your prizes. · 4. Partner up with other businesses. · 5 Business giveaway ideas · Sweepstakes · Raffle · Photo contest · Surprise coupon · Quiz · Contest · Free product with purchase · Spin the wheel of Missing Sample giveaways for businesses

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Cost-effective dining offers is user-generated content or UGC for short? Keyword research for giveaway ideas Businessses way you can determine if businessed topic Discounted restaurant vouchers a Samp,e of going Sample giveaways for businesses is to look at other Sample giveaways for businesses giveaways on the same topic to see how they performed on social media. Let's have a personal and meaningful conversation. Your sweepstakes can be an in-person transaction, where people come into your physical storefront and drop their name into a bowl, or online through your social media accounts. For a fun and unique take on the traditional t-shirt giveaway, consider opting for a tech-themed design. Reusable water bottles. So are you ready set your brand apart? Alternatively, if you are a business that sells home decor, you could create a basket filled with candles, vases, and picture frames. It is mandatory to procure user consent prior to running these cookies on your website. Hand out eco-friendly reusable shopping bags preferably made from a sustainable resource as a thank you to your clients. Product Launch Giveaway. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards 11 best giveaways for trade shows. Tote bags; Stree balls; Stickers; Power banks; Luggage tags; Candy and chocolate; Hand sanitizers; Bottle opener keyring; Lip 1. Run A Photo Contest · 2. Free Gifts With Every Purchase · 3. Discounts Vouchers For The Next Purchase · 4. Sweepstakes · 5. Gift Customization · 6 Summary of the Best 25 Giveaway Ideas: · Teddy Bears · Coffee Cup & Mugs · Gift Cards · Portable Charger or Power Bank · Stickers and Bum Stickers Examples include branded hoodies, gift cards, and personalized notebooks. The purpose of these gifts is to boost brand awareness, improve Host a quiz or ask a trivia question. People love to feel smart. Ask good giveaway questions and choose a winner of your giveaway from the right 11 best giveaways for trade shows. Tote bags; Stree balls; Stickers; Power banks; Luggage tags; Candy and chocolate; Hand sanitizers; Bottle opener keyring; Lip Sample giveaways for businesses
Create an email marketing Sanple asking your Sample giveaways for businesses to leave a Sample size packs review or Sammple, and giveawats that you'll give Sample giveaways for businesses special discounts, products, or free shipping coupon codes in return. You control your own destiny. If you want to get a ton of participants for your contest then give away a holiday or a car. Quick navigation. Word-of-mouth marketing works wonders, and you can grow your small business with the help of your existing audience. A consultation is a great way to show potential clients what you know and how you can help them solve their problems. Answer Brand Trivia 9. This means that every time you visit this website you will need to enable or disable cookies again. You could then have the community vote on their top 5 slogans and offer prizes to the winners. This is a great way to get your customers involved in something bigger than themselves and make them feel good about doing business with you. By organizing this giveaway, the brand aims to increase the user-generated content for its branded hashtag, which is a great strategy to boost engagement in social media channels. You can have your logo embroidered or printed on the hats, and you can even offer different styles and colors to appeal to everyone. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Business giveaway ideas · Sweepstakes · Raffle · Photo contest · Surprise coupon · Quiz · Contest · Free product with purchase · Spin the wheel of Summary of the Best 25 Giveaway Ideas: · Teddy Bears · Coffee Cup & Mugs · Gift Cards · Portable Charger or Power Bank · Stickers and Bum Stickers Photo contest 5. Submit a Photo Contest. Photo contests are low-cost giveaway ideas for businesses that help you collect user-generated content and are a Give away potted plants or seed packets as a business giveaway. Customers can take home a little piece of nature to enjoy, and you can feel good 14 Spring Giveaway Ideas for Small Businesses · 1. Local or Themed Gift Box · 2. Dinner and a Movie · 3. Free Product Package · 4. Free Consultation · 5. Coupons · 6 Sample giveaways for businesses
Image Fiveaways Drift. For the health Low-cost freezer meal options beauty loving customers, busineszes not Sample giveaways for businesses the Sample giveaways for businesses of a day at the spa? Giving busniesses free services or giveaays can be a great way to attract new customers and keep existing ones happy. This giveaway idea comes with a multitude of perks… They are far more engaging than simple enter your email to win competitions which means more attractive for your audience to enter. Example: Yac Our referral marketing campaign example comes from the voice messaging tool for remote teamsYac. Make a Hashtag Contest Source: The Spruce. Make your giveaway shareable. One of the best ways to turn leads into clients and promote your brand is by running a business giveaway. You can offer a discount on a future purchase to customers who participate in your giveaway. To promote the contest, you can post about it on your own social media channels, as well as reach out to relevant influencers and ask them to share it with their followers. Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards Spin-to-win wheel with various rewards Sweepstakes 1. Product Bundling Giveaway to Promote Products; 2. Seasonal Themed Giveaways to Celebrate Special Days; 3. Organize Social Media Giveaways; 4. Partner with Photo Submission Contest Our first giveaway idea is one of the most fun campaigns you can host. A photo submission contest urges customers to Some fun giveaway ideas include photo contests, hashtag contests, asking customers to share your post as an entry, or having customers tag Summary of the Best 25 Giveaway Ideas: · Teddy Bears · Coffee Cup & Mugs · Gift Cards · Portable Charger or Power Bank · Stickers and Bum Stickers Sample giveaways for businesses

Sample giveaways for businesses - Sweepstakes Product launch Buy one get one free (BOGO) Spin-to-win wheel with various rewards

When contests and giveaways first hit the digital scene, a number of social media contest solutions entered the market. In recent times we have seen a shift away from this type of contest and for good reason.

This way, the success of your giveaway is not reliant on another platform. You control your own destiny. A common reason brands choose promotional giveaways over other forms of lead generation is because they naturally drive more engagement from participants.

Remember, your prospects are being exposed to all sorts of noise and information when they are online. Here are some promotional giveaway ideas for increasing engagement:. The best promotional giveaways are fun.

They use elements of gamification to elicit feelings of intrigue and excitement in participants. For example, 23 City Blocks Catering decided to give away 23 different prizes, on 23 different days. This is a crafty way to inspire curiosity and create engagement in a giveaway. Gamification giveaway example.

Built with ShortStack's Multi-Day Giveaway Calendar template View and Create Your Own. The next promotional giveaway idea to increase engagement is to use interactive marketing techniques. Below is an example from Grainfather Brewing who have used the concept of a wishlist to entice participants to engage with and enter their giveaway:.

User-generated content is a powerful force on social media and promotional giveaways are a great way to tap into this phenomenon. To think that your giveaway could be shared with other prospects of your business without your intervention is quite amazing.

All you need to do is provide participants the tools and encouragement they need to do so. A popular way of encouraging user-generated content from giveaway contestants is to run a photo contest.

The key to a successful photo contest is striking a balance between ease and effort. The photo contest giveaway from Perky Pet below does a great job of striking this balance by encouraging participants to decorate, take a photo, enter, and share.

User-generated content giveaway example. Built with ShortStack's Photo Upload Giveaway template. View and Create Your Own. Leads and participants are very different things.

If you want to get a ton of participants for your contest then give away a holiday or a car. But if you want to generate leads, you need to make the whole experience relevant to your ideal prospects. Everything from the way you market the giveaway to the prizes you offer, should all align with the goals and interests of your target customers.

Holiday Parks New Zealand does a great job of qualifying prospects in the example below by using a quiz to narrow potential participants. Relevant giveaway example. Built with ShortStack's Trivia Quiz template.

Urgency makes us act now, instead of later. When it comes to promotional giveaways, you can create urgency with participants by limiting the amount of time the promotion is running. Visual triggers such as countdown timers or expiring prizes on your landing page persuade people to enter the competition.

Urgency giveaway example. Built with ShortStack's Multi-Day Giveaway Calendar template. Which is why the offer you present to giveaway participants is a vital part of lead generation. Your offer needs to have a high perceived value with your ideal customers in order for them to want to enter the contest.

If you want to make the most of the leads you capture from your contest then you need to also think about nurturing those leads and guiding them through the buying process. Here are some tips for doing so. The best lead-nurturing campaigns are multi-channel.

On top of social media, your giveaways and follow-up process should make the most of pay-per-click campaigns, remarketing ads, blog posts, email campaigns, and any other channel that makes sense for your target audience. The goal is to generate visibility for your brand before the giveaway, during the giveaway, and then after the giveaway when you are trying to close sales.

Creating a multi-channel experience for your prospects is one thing, but it needs to be consistent for it to have the biggest impact. Your offer, branding , timing and messaging all need to align across every channel you use. Consistency is what instills brand recognition and recall. By the time you have a conversation with a prospect, they should already recognize your business.

This creates a sense of familiarity and trust, which accelerates the sales process. For example, you may test conversion elements at each stage of the campaign. With this information, you can improve the performance of your promotional giveaway next time.

Even though the virality of your contest is somewhat left to luck, there are a couple of things you can do to increase the chance of this happening. Here are some ideas Before launching your giveaway, take a moment to conduct some research and identify a topic or idea that has a proven track record.

For example, you could use a keyword research tool to determine if your giveaway topic has a lot of Google search volume. If it does, optimize your giveaway landing page for SEO and try to rank in search. This not only attracts more participants but reinforces that your topic is one of interest to people.

Keyword research for giveaway ideas Another way you can determine if your topic has a chance of going viral is to look at other promotional giveaways on the same topic to see how they performed on social media. BuzzSumo is a great tool for researching specific key phrases and seeing the highest performing content on social media:.

Promotional giveaways almost always have an element of virality already built in. For example, you can give entrants additional entries for every other person they get to sign up.

All they need to do is share it on social media with a unique link! Like this example:. Incentivised sharing giveaway example. Built with ShortStack's Refer-a-Friend Giveaway template View and Create Your Own.

The final idea for making your giveaway viral is to tap into the world of social media influencers. If you can find a group of micro-influencers who have an audience closely aligned with your target customer, they can significantly increase the reach of your giveaway.

If your promotion is a success it can be both a blessing and a burden. On the one hand, you have lots of new leads. But on the other hand, you have a lot of customer service requests coming in and need to be prepared to handle these with professionalism and speed.

Here are some tips for doing so Make the most of new technology such as Chatbots to automate some of the customer service process.

This may be hard to do if this is the first time you are running a giveaway, but over time you will become familiar with the types of questions asked at every stage of the campaign. By automating low-risk parts of your customer service interactions you create space for your team to handle the more important requests.

Make an effort to connect with your giveaway participants using Live Chat on your website and contest landing page. Live Chat not only provides a quick and easy way for potential customers to ask questions, but it also helps you engage with users and improve your conversion rates.

Live Video is a great way to create a personal connection with your audience without physically meeting them. Ok, now to the fun part - the prizes! Your prize needs to have a high perceived value. Have your customers start talking about their experiences with your company and how it made a difference in their lives.

Encourage patients to share stories of their pain and how they improved their quality of life by working with you. It shines a spotlight on your success for potential new patients. By having followers design a version of your products, it puts your company center stage while also giving you a valuable window into the minds of your target audience.

They get the opportunity to win a prize, and you get some invaluable data. The concept of spinning a wheel to win a prize has been in the minds of the American audience since Wheel of Fortune first hit the airwaves in But even before that, spin-the-wheel games were a staple of carnivals worldwide.

The spin-the-wheel giveaway allows you to inject an element of chance into your giveaway. It creates a carnival or game show-like atmosphere around what you offer and also allows you to present multiple prizes.

There can be one huge prize and a lot of smaller prizes. People tend to mistrust virtual spin-the-wheel games. But if you have an old-fashioned brick-and-mortar store, this activity could be just what you need. Scavenger hunts are always fun activities that promote teamwork.

By holding a scavenger hunt in a physical location like your storefront, you get people in the door and encourage them to explore every nook and cranny of your location. Encourage participants to review your old social media posts for specific words and photos.

They can enter these items into the scavenger hunt by sharing them on their social media pages. When hosting an online scavenger hunt, you must create quality posts on your social media platforms. Leveraging an AI writing tool can help you create and plan content throughout the giveaway period.

You can use online quizzes to get a deeper look into the preferences of your target audience. When creating an online quiz, remember to keep your focus front of mind.

Then, pick the right kind of quiz for your customers. Your options could be a personality quiz, an educational quiz, or a knowledge-based quiz. It could even be a personal shopping quiz. By asking questions in the quiz about what kind of products a specific customer prefers, you can personalize their shopping experience through your website.

The result is a smarter platform that your customers feel comfortable on. Personalization is one of the easiest ways to build repeat customers, the backbone of profitability.

So where does the giveaway come in? They automatically enter your giveaway by simply filling out the quiz and providing you with this data. Give them another entry if they refer a friend to take the quiz.

Doing this doubles their chances of winning and encourages them to send more potential customers your way. Not all giveaways are part of a contest. Sometimes, rather than seeking out new customers, rewarding the ones you already have is best.

A customer loyalty program encourages someone who walks through your door and makes a purchase to come back. With every purchase, they earn points to redeem later for various prizes.

Each time you do, you earn points that you can later redeem for menu items. You can cash these menu items in quickly and earn something small like a four-piece Chicken McNugget. You can also save your points and cash them in for something more extensive like a Big Mac.

These are obviously massive companies, but small businesses like yours can take this concept and make it work. Invest in a point-of-sale system that supports loyalty programs.

You first share a post that has a blacked-out photo of one of your products. You then encourage followers to guess which product it is. All correct answers go into a random drawing for fabulous prizes. You can also play the engagement game with this one, requiring all entrants to follow your page and like the post.

That also has the advantage of forcing entrants to visit your website and click around your products to find the answer. Instead, their motives are more altruistic, and they want to do something nice for a friend. Instead, they should nominate a friend or family member who deserves it.

Secondly, the friend they nominate might not already be your customer. You can communicate this offer through a special email. Compile your elapsed customers into a dedicated email list that periodically sends them personalized marketing messages.

Reach out to the customer and tell them that you miss them. Offer them a free small gift if they come in and make a minimum purchase. Small business owners should always network with other businesses. If you encounter another small business owner offering something relevant without being a direct competitor, look for cross-promotion opportunities.

Consider offering a gift to their customers when they purchase from your new friend. See if the other business owner will offer a free prize to your customers when they buy from you. This prize could be something as simple as a coupon or gift card.

For example, a partnership with YUPLAY for a video game giveaway could be an excellent fit if your business operates in the gaming or tech industries. Offering popular games or gift cards as prizes can attract a broad audience. This strategy can successfully promote engagement and loyalty towards your brand.

If these partnerships prove fruitful, your now overlapping audiences will look forward to your next joint promotion. Referrals make up the backbone of a strong business. Make an offer to your existing customers. This giveaway program is common among health clubs or other subscription or membership-based businesses.

Incorporating coupon giveaways can be an effective strategy when growing a small business. Coupons provide a win-win situation, enticing hesitant customers to make their first purchase while allowing businesses to showcase their products or services. The allure of saving money is a powerful incentive to build trust with new customers and drive sales for your business.

Custom Frame Store serves as an excellent example of this strategy. With the proper marketing and distribution strategy, coupon giveaways can generate buzz around your small business, expand your customer base, and foster long-term loyalty.

If you want creative ways to propel your small business forward, incorporating coupon giveaways like Custom Frame Stores can be an excellent addition to your marketing arsenal. The average internet user sees far too many ads every day.

As such, we as a people have grown numb to corporate messaging. Also, content is expensive to create. You must pay graphic designers, writers, and brilliant marketing minds to devise the messaging. User-generated content comes to you for free. The only cost you may have is the price of your giveaway item.

Want to know more about user-generated content? We have a complete guide on UGC. Click here to learn more about user-generated content. That first part is easy. You should already have a firm idea of what your target audience is looking for.

This insight comes from a lot of demographic research before you launch your first marketing campaign. However, it would be best if you still considered some financial matters. For example, how much does this item cost to acquire, produce, and ship? Compare that with the average value of a lead.

See our case studies for examples of brands using these to collecting 50k emails and social followers in 3 weeks. Take the initiative by coming up with creative marketing ventures like the 15 business giveaway ideas listed above. Show potential customers that they have something to gain by giving you their attention.

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